Vino Nobile di Montepulciano

A true symbol of Montepulciano, the Vino Nobile is today one of the most prestigious wines in the world, with eight million bottles produced and approximately ninety bottling companies ensuring its prestige.

But why is the Vino Nobile called "Nobile" (Noble)?

Some attribute its nobility to the 18th century when the term "Nobile" began to define a wine of superior quality suitable for the aristocracy, who could afford to pay a higher price. However, others argue that the term derives from the fact that many nobles in the area produced it. Today, as in the past, its soul is Sangiovese (called Prugnolo Gentile in Montepulciano), a grape variety that, thanks to a two-year refinement in barrels or barriques, achieves an unmistakable taste that makes it recognizable with a strong territorial identity.

Certifications

• In 1980, the Vino Nobile di Montepulciano obtained the prestigious D.O.C.G. designation, becoming the first wine to be marketed with such a label, representing the highest degree of classification provided by Italian regulations. This wine is produced on hilly terrain ranging from 250 to 600 meters above sea level.

The Consorzio del Vino Nobile di Montepulcinano works to protect and promote this product, making it known and appreciated not only for the wine but also for the territory from which it originates (www.consorziovinonobile.it).